The postcards for Eurovision Song Contest 2013 that SVT will use are very different than anything we’ve seen in previous contests. Unlike previous editions, when the postcards contained images of the host country, this year, the posctards will feature the artist’s personal moments before each song. SVT already visited the Icelandic singer Eypor to film his clip.
Five teams with director, photographer are going to visit every artist, and make these clips for the postcard before the artist’s song. SVT is working with the best companies, including Camp David who won many awards such as Cannes Lions and Swedish Golden Egg. Also the Swiss International AB will be in charge of the 3D effects in the video, while Broken Doll will be responsible for the scoreboards.