L’Oreal pulls mascara ads for excessive Photoshopping

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Makeup giant L'Oreal has opted to pull a series of mascara ads from print, broadcast, and in-store after accusations that the images were overly digitally enhanced. The National Advertising Division (NAD), an investigative unit of the advertising industry’s system of self-regulation, has put out a press release on the matter, and has called L'Oreal's actions “necessary and proper” in killing off the offending ads.

A complaint was brought before the NAD by rival mascara company Procter & Gamble, which claimed that the same…

(read more)

via Imaging Resource News Page http://www.imaging-resource.com/news/2013/03/20/loreal-pulls-mascara-ads-for-excessive-photoshopping

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