Businesses embarking on an online marketing campaign can no longer ignore or discount the social impact of Google+ on the marketplace. While initially faltering after its kickoff in September 2011, it has since risen to be the second most popular social media site after Facebook, according to the latest GlobalWebIndex survey [http://globalwebindex.net/blog/]. And whether or not you agree with the analysis (there’s some controversy about the way active users are accounted for in Google applications), there’s no doubt it is a rising star in the social media realm, and one that will have to be reckoned with soon, if not immediately. Google+ is here to stay.
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